Harry Dry has had a lot of success growing the Harry’s Marketing Examples twitter account. In less than two years, he has grown the twitter account to over 100k followers.
From the beginning, Harry was very clear about the purpose of his Twitter account: he writes high quality threads about great marketing. These threads were based on existing content: he spent five hours creating the posts and one high creating the thread. He found that these worked better than tweeting case studies. He expanded on his success with Twitter threads in this post.
He has implemented a couple of strategies:
- Under each article, he embeds the first tweet of the accompanying thread
- He created a dedicated page for those wanting to sign up for his email list
You can learn more about Harry and how he leverages Twitter on his profile page.