Monica is a software developer and maker. In 2019, she left her job at a high-growth startup in Berlin to pursue building her own products full-time.
In 2019, she shared a post titled 7 Absolute Truths I Unlearned as Junior Developer. It ended up being #1 on Hacker News. She shared her Google Analytics stats from that bump the next day.
Projects
Blogging for Devs
Blogging For Devs is a weekly newsletter that teaches developers about blogging and SEO.
She launched the newsletter in May, 2020.
Newsletter Growth
She got 1.2K+ Subscribers in Under Two Weeks. Almost two thirds of those subscribers came from Twitter, with the bulk coming from just two tweets. It took 109 days for her to get 2k+ subscribers.
In late September, Monica reported that over 3,400 people received the newsletter, and 300+ more people were taking the free course.
By mid October, Blogging For Devs had grown to over 4,000 subscribers
Product Hunt Launch
Monica launched Blogging for Devs on Product Hunt on August 31. It became #1 product of the day.
She covered the details and results of the launch at Product Hunt Launch: How this newsletter became #1 Product of the Day. She got 2.3K users, 1,170 subscribers.
She adapted the homepage between the launch on Twitter and the launch on Product Hunt. She shared a Twitter thread about the lessons learned.
Paid Community
In November, Monica launched a private community for developers who want to become better at blogging through feedback, collaboration, and continuous learning.
She built it in public, sharing the details on Twitter.
She earned $5k in that first week after launch, although MRR was under $500.
Affilimate
Affilimate aggregates all of your affiliate data into a signal dashboard.
In July, 2020, Affilimate broke $500 MRR.
Check it out at Affilimate.com
12 Startups in 12 Months Challenge
In 2020, Monica decided to join some of her peers in a challenge to create 12 startups in 12 months.
She is posting about her journey at this page.
Not a Nomad Blog
Not A Nomad Blog is a travel and photography blog that has been read by over a million people. Its main focus is on destinations relevant for expats based in Europe.
It took four years to reach the point where she was consistently reaching 100k+ views per month. She created a Twitter thread about what she learned.
Features
Interviews
- How Blogging for Devs Reached 1K Subscribers in Under 2 Weeks
- Meet Monica Lent, a self-employed software engineer
- Welcome emails & email courses with Monica Lent of Blogging for Devs
- Launching a newsletter on Product Hunt: an interview with Monica Lent (Blogging for Devs)
- Monica Lent: Few things are more satisfying than building something that works