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Wes Kao

April 6, 2021

Wes Kao is an expert on cohort based courses.

Previously, she was co-founder and Executive Director of Seth Godin’s altMBA

Visit her website

    Useful articles

    How She Reads Books

    Learning first, community second: The juicy challenges of building course communities

    Blog

    Wes blogs at WesKao.com and at Medium.

    In 2015, she did an experiment where she blogged for 29 days straight.

    In July, 2020, she celebrated the 10 year anniversary of her blog.


    Maven

    Maven is a platform for cohort-based courses. Wes co-founded Maven with Shreyans Bhansali and Gagan Biyani.

    Visit the website

    You can learn more about the concept at a dedicated Notion page.

    Wes announced that she was creating a new company in October, 2020. In December, they launched a crowdfunding campaign so anyone could invest in their startup.

    They unveiled the name of the company in March, 2021. The process took 6 months and 4 of those months was securing their new domain.

    Part of the launch involved a free course on How To Build A Cohort Based Course.


    altMBA

    The altMBA is an intensive, 4-week online workshop designed by Seth Godin for high-performing individuals who want to level up and lead.

    Visit the website

    Wes and Seth launched the concept in May, 2015. She posted a summary of the inaugural session at An incredible 31 day sprint.

    She has written about the strategies she used for the project at How to grow a community from 0 to 2,000+ active alumni

    Before the altMBA, she was Special Projects Lead for Seth Godin HQ, where she produced bestselling Udemy courses, hackathon days, the 7-day Your Turn Challenge, and the bestselling Leadership Workshop. She shared some of the behind the scenes details at her blog.

    • Shipped: Seth Godin’s Freelancer course on Udemy
    • Design considerations for launching the Your Turn book on Instagram

    Past Projects

    Good Morning Love

    Good Morning Love was a side project Wes shipped in 2015. It was a seven day drip email campaign where you write lovey-dovey notes that get sent to your partner every morning from Feb 14 – Feb 21

    She wrote about it more at The Complex Psychological Hooks I Used to Build a “Simple” Side Project.


    Useful Articles

    Online Courses

    Learning first, community second: The juicy challenges of building course communities

    The Super Specific How: How to make your cohort-based course more rigorous

    Can people change? My thoughts on the altMBA

    Learning first, community second: The juicy challenges of building course communities


    Twitter

    Threads

    Courses

    • How is community building different for CBCs vs other products? What are challenges unique to courses?
    • Analysis of course communities

    Marketing

    • How do you become an end-to-end marketer?
    • Marketers are put in a tight spot: How to reframe tricky products
    • Brand vs performance marketing

    Positioning

    • Example of effective positioning in the wild
    • How to position your ideas & be more persuasive

    Other

    • How to end meetings on time  
    • How to on-board yourself when you join a new team
    • List of modifiers to strengthen or soften (language)
    • How to give feedback
    • Turning bugs into features is one of the easiest & most powerful ways to create a frame shift.
    • Startup culture glorifies failure

    Features

    Interviews

    How to Build a High-Performance Team with Wes Kao

    Wes Kao on the skills you need to become a master at shipping ideas

    Interview with Wes Kao, co-creator of Seth Godin’s altMBA

    Make Maps, Don’t Just Follow Them

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