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Danny Postma

April 5, 2021

Danny Postma is a conversion rate specialist, full stack developer and conversion designer from The Netherlands.

Visit his website

    Danny was one of the first recipients of the Product Hunt Maker Grant. You can read more about his story in this Product Hunt Interview. He described Product Hunt as being catalyst for where he is now.

    Interesting Facts

    • His first school design project from 2011.
    • His photos on Unsplash.com have gotten over 10 million views.

    Products

    Headlime

    Headlime automatically generates the best copy for your business or clients and leaves room for your personal touch.

    Visit the website

    Danny launched Headlime in June, 2020. Within 18 hours, Headlime had $10.698 in revenue from 245 customers. He posted a launch recap one week later. At that point, he had $19.976 in revenue and $228 MMR.

    In October, he shared a graph of Headlimes growth – despite not doing any marketing during the previous month.

    It hit $100k revenue in February, 2021. He celebrated by replacing his 6 year old laptop with a M1.

    Headlime was acquired by Conversion.ai in March, 2021. He shared more details on the Headlime Blog and in this Twitter thread

    Revenue

    • December, 2020: $3k MRR It took him 3 days to go from $2k to $3k MRR. Prior to that, it took 5 months to go from $1k-$2k MRR. He hit $4k MRR 11 days later.
    • January, 2021: $6k MRR
    • March, 2021: $20K MRR

    Product Hunt

    He launched Headlime 2.0 on Product Hunt in December, 2020. He shared more about the story and features in this thread. He posted a launch recap 18 hours later.

    He launched the landing page building on Product Hunt in Janaury, 2021. It became #1 Product Of The Day. He shared a launch recap on Twitter.

    Interesting Facts

    • He purchased the Headlime.com domain in October, 2020. It was a ;ow 4-digit acquisition cost
    • He added a paid trial to battle low upgrade rates. Conversion rate went up 400% after implementing it.

    Landingfolio

    Landingfolio features the best landing page inspiration, templates, resources and examples on the web.

    Visit the website

    Landingfolio started out as a side project in 2015.

    In August, 2019, he revealed that the project had gotten almost 500’000 page views for the year. He had gotten over 2 million views since launching.

    In April, 2020, he launched a new version of Landingfolio. He used the project to learn how to program.

    In October, 2015, Landingfolio was featured on Product Hunt. He wrote about the feature on his blog (Wayback Machine. He was getting a decent amount of traffic 20 hours after launch. Withing 2.5 days, Landing Folio had 388 new subscribers. After a month, he had 953 upvotes.

    Headlime ‘acquired’ Landing Folio in January, 2021. At that point, it got 1000 visitors a day.

    Interesting Facts

    The results of a speed optimization and small redesign he did for Landing Folio in 2019. Reduced the the bounce rate from 41% to 20%.


    Other Projects

    Parity Bar

    Parity Bar allows businesses to offer your customers a discount based on their location.

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    In 2020, he set the goal to create a startup in 24 hours. He built the product in 9 hours. He launched it on Product Hunt on August 24. He shared a 24-hour launch recap the next day.

    Inspireframe

    Inspireframe allows users to easily create website mockups with thousands of real website components.

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    Inspireframe was Dannys first Saas. He launched it in May, 2020. Within 18 hours, he had earned $738 in revenue. Three days later, he had $1200 in revenue.

    He shared recaps one week and one month after launch. 

    Pushfolio

    Pushfolio allows users to send free popup messages to your visitors with just a few lines of Javascript.

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    Danny launched Pushfolio in June, 2019. He later shared launch data from the weekend.

    TopHuntFolio

    TopHuntFolio was design Gallery of every Top Hunted Product. Get inspiration from every highest upvoted product on Producthunt since 2014, updated daily.

    He created it to learn how to make a webapp. He shared more about the creation in a comment at Product Hunt.


    Products

    Headlines That Work

    Headlines That Work is a book that gives readers access to 200 high converting headline formulas.

    Buy the book

    The product was launched in 2017. He passed the 250th sale of the book in October, 2019.


    Twitter

    Threads

    My Five Favourite Launch Tactics

     A headline can literally make or break your business Learn how to get it right next time

    Biggest issue while scaling to $10K MRR? Customer suppor. This is how he reduced the amount of time it took


    Features

    Interviews

    Case Study: Making 5-Figure Revenue from Showcasing Landing Pages

    How My Headline Generator Made $16K In Sales In 48h

    [Episode #7] Bruno Talks With Danny Postma

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