Li Jin is the founder and Managing Partner at Atelier, an early-stage VC firm. Her work explores consumer trends, internet culture, and new consumer-facing platforms. She is a strong advocate of The Passion Economy.
The Passion Economy
Li is a strong advocate of the passion economy. She first wrote about it at The Passion Economy and the Future of Work. She said:
New digital platforms enable people to earn a livelihood in a way that highlights their individuality. These platforms give providers greater ability to build customer relationships, increased support in growing their businesses, and better tools for differentiating themselves from the competition. In the process, they’re fueling a new model of internet-powered entrepreneurship.
She has continued to explore the ideas from that original article.
- How the Passion Economy will disrupt media, education, and countless other industries (Part 1) Clayton Christensen’s disruption theory and what it means for the Passion Economy
- Four implications of disruption theory for the Passion Economy (Part 2)
- 16 Key Metrics for the Passion Economy
Work
Andreessen Horowitz
Li worked at venture capital firm for nearly four years.
She joined the investment team in in 2016 after cold applying via the job board. She left the firm in May, 2020.
Projects
Li’s Newsletter
Li launched her Substack newsletter in April, 2020.
Statistics
- A graph of her growth from launch to May 23, 2020.
- She had nearly 10’000 subscribers by January, 2021, despite posting infrequently.
Means Of Creation
Means Of Creation is a talk show and newsletter with Li Jin and Nathan Baschez about the passion economy. They the new and exciting world of creators making a living on platforms that differentiate, rather than commoditize, their work.
Lin wrote more about the launch at her Substack.
She shared an overview of the 2020 stats on Twitter.
Side Hustle Stack
Side Hustle Stack is a free esource to find platform-based work, ranging from gig work and side hustles to platforms that help you start a small business that can grow. It was launched in December, 2020. Li worked on the project with Brandon Handoko and Lila Shroff. She shared more about the project at Introducing Side Hustle Stack. The launch was #5 Product Of The Day on Product Hunt. It hit 1 million views 28 days after launch. Visit the website
Threads
- Paid Groups & The Passion Economy
- 5 Things to Look for to Make E-commerce Startups Work
- How monetization models influences content – and followers feelings – on TikTok vs Instagram
- The “fake it til you make it” to building marketplaces
- What platforms are needed to enable creative individuals to more easily start a business and make a living?
- Community-as-a-Service, or how to monetize access
- How the Passion Economy will disrupt media, education, and countless other industries.
- Tweetstorm: Platforms and the modern means of production
Articles
- The Creator Economy Needs a Middle Class
- 1,000 True Fans? Try 100
- Unbundling Work from Employment The internet and rise of micro-entrepreneurship
- How coronavirus is shifting consumer behavior and attitudes in China
She also wrote about the experience of saying goodbye to her grandmother
Features
Interviews
- #411: Li Jin on the Passion Economy at The Pomp Podcast