Nat started this blog in September, 2014. He hadn’t planned for it to become the authority site it is today. Initially, it was a project to show off his content marketing when reaching out to startups. He reached 10k visitors in his first month.
Cup & Leaf Tea
Cup & Leaf started as Growth Machine project that would allow the team to have a blog they could refer to in case studies, as well as become a training ground for new staff. In 2018, Nat decided to turn it into an Ecommerce store. He wrote about his experience in his post How to Start an Ecommerce Business in 3 Weeks: Launching Cup & Leaf.
The site has also been the subject of a couple of case studies:
- SEO Case Study: 0 to 150,000 Monthly Visitors in 8 Months
- How Nat Eliason Used Pain-Point SEO to Increase Sales 300% in 2 months
In 2019, Nat decided to expand the project and create a tea-focused cafe.
- Cup & Leaf Cafe pt. 1: Why Would We Open a Cafe?
- Cup & Leaf Cafe pt. 2: Finding and Leasing a Commercial Space
- Cup & Leaf Cafe pt. 3: Getting Our Permits
Programming For Marketers
In 2014, Nat partnered with his friend Justin Mares to create a lifestyle business. That business became Programming For Marketers; a course that is no longer available.
He shared his journey in the post $58,150 in 5 Months: Step-by-step building Programming for Marketers.
He also wrote a post at Teachable about the Steps Leading to a Successful Course Launch.
In 2016, Nat started writing about how men could last longer in bed. It started with a couple of useful articles:
- Multiple Orgasms During Sex for Men (Positions, Techniques, & More)
- How to Easily Last 20 Minutes or Longer in Bed
In 2017, he realized that over 4000 people each day were reading these posts and that there was a lack of helpful books on the market. You can read more about the ‘why’ behind the book at his original launch post.
The book is no longer available on Amazon. It did have 33 positive reviews.
He also released an app to help men practice reverse kegel exercises. You can read about that at Introducing Stamena: The App that Helps Men Last Longer in Bed
In 2014, Nat started a company called Tailored Fit that provided algorithmic clothes shopping recommendations. They raised $125,000 (though only collected $75,000), and burned it all because they had no idea what they were doing. (From Life After Sumo, Being the Hydra, and What’s Next)
Nat was hired to lead marketing and content for Sumo in August, 2015. In less than a year, he grew the mailing list from less than 5,000 visitors a month to over 170,000 visitors.
He shared more about his experiences in A week in the life of a Sumo
He also wrote about the strategy he used in The Wiki Strategy: How to Grow Your Blog to 100k+ Monthly Visitors