Nat Eliason is a serial entrepreneur and creator. Nat Eliason is the founder of the marketing agency Growth Machine and co-founder of Cup & Leaf tea. He’s doing innovative work in Knowledge Management and has created multiple infoproducts. He has a paid newsletter as part of the Everything Bundle.
Nat Eliason.com
Nat started this blog in September, 2014. He hadn’t planned for it to become the authority site it is today. Initially, it was a project to show off his content marketing when reaching out to startups. He reached 10k visitors in his first month.
2 years later, he had attracted over 2 million readers. This happened despite killing most of his email captures months earlier and not having a specific niche.
You can read more about his experience at How to Start a Blog that Changes Your Life.
Current Projects
Growth Machine
Growth Machine is a marketing agency specializing in SEO-first content marketing.
It started when Nats friends were seeking help with content marketing. He offered to provide a turnkey solution and in the process, landed his first clients. He shared more about the process of creating, building and growing the business at From Blogging to Growing an Agency to $85,000 a Month with Nat Eliason of Growth Machine.
He has been interviewed about the agency multiple times:
- Running a content creation agency (without going nuts) Mixergy
- He was interviewed about his experience at Growing Growth Machine: How We Went from 0 to $100k MRR in One Year Indie Hacker
Effortless Output
Nat was an early adopter of Roam Research, a knowledge management tool that has become a stable of many content creators workflow.
He went into detail about how he used it at Roam: Why I Love It and How I Use It. Over 200’000 people viewed his content about Roam so he created the Effortless Output course.
He shared how he validated the product at Starting a $400,000 Side Business in 1 Month (for Free)
He was featured at Keep Productive in a YouTube video about How Nat Eliason Uses Roam
Youtube
Nat decided to seriously focus on YouTube in September, 2020. He had been getting many sales for his Effortless Output course decided not putting much effort into the original videos.
It took him took about 17 days to go from 4k to 5k, 14 from 5k to 6k.
Almanack.
In October, 2020, Nat joined the Everything bundle with a new paid newsletter called Almanack.
Almanack is a twice a month paid newsletter where Nat writes feature-length essays exploring how we can be healthier, more effective, and more successful, whatever our goals in life.
You can read the announcement post on the Everything Substack and his blog.
Cup & Leaf Tea
Cup & Leaf started as Growth Machine project that would allow the Growth Machine team to have a blog they could refer to in case studies, as well as become a training ground for new staff. In 2018, Nat decided to turn it into a premium tea Ecommerce store. He wrote about his experience in his post How to Start an Ecommerce Business in 3 Weeks: Launching Cup & Leaf.
The site has also been the subject of a couple of case studies:
- SEO Case Study: 0 to 150,000 Monthly Visitors in 8 Months
- How Nat Eliason Used Pain-Point SEO to Increase Sales 300% in 2 months
In 2019, Nat decided to expand the project and create a tea-focused cafe.
- Cup & Leaf Cafe pt. 1: Why Would We Open a Cafe?
- Cup & Leaf Cafe pt. 2: Finding and Leasing a Commercial Space
- Cup & Leaf Cafe pt. 3: Getting Our Permits
Past Projects
Programming For Marketers
In 2014, Nat partnered with his friend Justin Mares to create a lifestyle business. That business became Programming For Marketers; a course that is no longer available.
He shared his journey in the post $58,150 in 5 Months: Step-by-step building Programming for Marketers.
He also wrote a post at Teachable about the Steps Leading to a Successful Course Launch.
Exploring Sex
In 2016, Nat started writing about how men could last longer in bed. It started with a couple of useful articles:
- Multiple Orgasms During Sex for Men (Positions, Techniques, & More)
- How to Easily Last 20 Minutes or Longer in Bed
In 2017, he realized that over 4000 people each day were reading these posts and that there was a lack of helpful books on the market. You can read more about the ‘why’ behind the book at his original launch post.
The book is no longer available on Amazon. It did have 33 positive reviews.
He also released an app to help men practice reverse kegel exercises. You can read about that at Introducing Stamena: The App that Helps Men Last Longer in Bed
Tailored Fit
In 2014, Nat started a company called Tailored Fit that provided algorithmic clothes shopping recommendations. They raised $125,000 (though only collected $75,000), and burned it all because they had no idea what they were doing. (From Life After Sumo, Being the Hydra, and What’s Next)
Career
Sumo
Nat was hired to lead marketing and content for Sumo in August, 2015. In less than a year, he grew the mailing list from less than 5,000 visitors a month to over 170,000 visitors.
He quit 8 months to focus on his own projects.
He shared more about his experiences in A week in the life of a Sumo
He also wrote about the strategy he used in The Wiki Strategy: How to Grow Your Blog to 100k+ Monthly Visitors
Blog Posts
Lifestyle Businesses
Youtube Videos
Annual Reviews
Features
Building a Life-Changing Blog, Knowledge Management & 4-Hour Work Weeks – Deep Dive with Nat Eliason YouTube video with Ali Abdaal