Srinivas (Srini) Rao is the founder of the Unmistakable Media brand and host of the Unmistakable Creative Podcast. He is a brilliant connector and interviewer. He has created online content for over a decade and has been brutally honest about the journey; writing about both the good and difficult experiences.

He has shared a brilliant overview of his creative journey at:

In the above posts, Srini talks about his experiences before creating BlogcastFM and how self-publishing an essay collection changed his entire creative career.

Building Unmistakable Creative

BlogcastFM

In 2010, Srini started a podcast titled BlogcastFM. It became popular within the blogging community in a short period of time. However, he struggled with both growing and monetizing the podcast. The BlogcastFM brand was limiting the types of people he could interview.

In 2014, Srini rebranded as ‘The Unmistakable Creative podcast. He discussed the behind-the-scenes details at Changing Your Brand Name After 4 Years.

Unmistakable Creative

Srini wrote more about the pivot at The 5 Year Journey of a Podcast That Is Evolving into a Media Company

In 2019, the project got funding from Pod.fund. He wrote about the early experiences at 6 Lessons from my First 6 Months as a CEO of a Venture Funded Podcast.

Srini has shared the behind the scenes details of building and growing the Unmistakable Creative brand.

Instigator Experience

In 2014, Srini unveiled the first Instigator Experience. It was a 60 person, 9 speaker 2-day TED like event.

He’s shared more the experience at:

Books

Small Army Strategy

This book isn’t about how to get more traffic or increase the number of subscribers to your blog. Those things are potential byproducts , but not the goal. The goal is to treasure and nurture the attention you already have.

Lessons Learned from Marketing a Self Published Best-Seller

This post originally appeared on BlogcastFM when Srini published The Small Army Strategy. He used nearly every tactic below for his later book, The Art of Being Unmistakable.

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Unmistakable: Why Only Is Better Than Best

In 2013, Srini wrote a series of Facebook updates that covered the less glamorous side of being a creative. It resonated with readers and attracted new followers. These essays turned into a self published book. This book is no longer available, however was a strong influence on the creation of Unmistakable. He shared the story further at How I Wrote a Self Published Book Using Ridiculously Long Facebook Status Updates.

The book ended up becoming a bestseller, partially thanks to Glenn Beck raving about it on his podcast. He later shared the letter Glenn Beck had sent him.

He continued the habit of writing 1000 words a day. In 2015, he got an email from an editor about Penguin Portfolio about possibly working together. He expanded on that story in How Writing 1000 Words a Day Changed my Life.

Thanks to his writing habit, he was able to finish the 45’000 word manuscript in 6 months.

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An Audience Of One

The creator of the Unmistakable Creative podcast makes a counterintuitive argument: By focusing your creative work on pleasing yourself, you can increase your productivity, happiness, and (eventually, paradoxically) the size of your audience.

How To Write a Traditionally Published Book – A Behind the Scenes Look