Essential Guide
Get the tips from Product Hunt itself: 9 How to Launch on Product Hunt
Case Studies
Curated Directories
The Stats Behind Product Hunt: Why You Should Launch Exclusively
The team behind the free journalist database, Hey Press, had a solid response after they were featured on PH. They finished the day 3rd from top, and received 5k+ hits, 3k+ uniques, and 400+ sign-ups. Their reaction? They could have done better is they’d launched exclusively on PH
How I launched the #1 most upvoted product of all time on Product Hunt.
Bram Kanstein shares the story of how Startup Stash went viral on PH. It was a combination of specifically targeting the PH audience, building a great product and doing outreach.
How I built Remote | OK and launched it to #1 on Product Hunt
Pieter Levels shares the behind-the-scenes details of Remote | OK launch. I’d like to share everything that went wrong, and the few things went right in building and launching it.
SAAS
Involve.me launched on Product Hunt twice. This post explores the differences in both launches and how they capitalized on the second launch.
The Ultimate Playbook to blowing your Product Hunt Launch out of the water
Salesflare was voted the #1 CRM on Product Hunt. Here’s how we pulled it off and how you can do better.
Software
How to have a great launch on Product Hunt and become the #1 product of the week
The UserGuiding team launched a new version of their product on April 16, 2019. They became the #1 Product of the Week. And at the end of the year, UserGuiding was 22nd on the list of the most loved products of 2019.
This article shares the details of their PH launch. It includes preparation, the launch day, and the results with actual numbers from our Product Hunt launch.
Launching on Product Hunt – 5 Lessons We Learnt & How Much Traffic It Created For Our Startup
Paul Towers’ startup Task Pigeon was “Hunted”, by one of Product Hunts original employees, Bram Kranstein. Here’s what he learnt in the process, and how you too can make Product Hunt a success for your startup.
How to have a great launch on Product Hunt and become the #1 product of the week
Userguiding launched a new version of their software in April, 2019 and became the #1 Product of the Week. Mert Aktas shares the details of their preparation, the launch day, and the results with actual numbers from the launch.
Apps
How to launch (and not launch) a product on Product Hunt
Charles Douglas-Osborn shares the results of launching Haystack. He covers what he did well, what he would do differently and the results of his launch.
How I launched on Product Hunt (Top #1) and featured on Lifehacker
In this article, Zoe Chew shares the toolkit & resources that she used to build and launch the “I Lazy To Read” app in 24 hours. In two weeks, the feature resulted in 26,078 URLs generated for article summary, over 1,172 upvotes on PH and roughly 300 daily visitors.
Product Hunt: Submit Your App a Second Time and Get 17x More Upvotes. [Case-Study]
The first time Marker was featured on PH, they got 23 upvotes, 2 comments and a few signups. They stepped back, worked on making the best product possible and launched a new campaign on PH. The result? 635 upvotes, 57 comments and around 3000 new signups.
This post shares 8 things they did differently.
Launching on Product Hunt: what works and what doesn’t [guide & case study]
Shapr3D is 3D modeling application designed specifically for iPad Pro. It launched on Product Hunt in December 2016. Here’s the exact workflow and the numbers behind the campaign.
How we got +1000 upvotes on Product Hunt by curating a checklist from +50 successful launches.
On September 2016, I analyzed +50 successful launch on Product Hunt, 20 Days later I participated in getting Startup Patterns +1000 Upvotes outranking Spotify Daily & Mavic Pro. And this is what I did to get there and the patterns I found.
The step-by-step guide to totally blow your startup’s Product Hunt launch
This long post is sort of a manual, where I describe my launch strategy, my thought process, my conclusions on why I failed to achieve my goals, and how I approach the results moving forward →
How Product Hunt Helped Jumpstart My App “Hey”
Kurt Braget shares how Product Hunt helped people discover his new app. The landing page got thousands of hits and there was 586 clicks on the app download links.
Front App: Hacker News, Techcrunch and Product Hunt: which is most effective to launch your product?
Front was featured on 3 different channels during their launch: Hacker News, Tech Crunch, and Product Hunt. After a week, theyanalyzed how each channels worked for them and shared the results.
The team behind Lettuce noticed that most information about launching is fragmented and post-mortem, which is not what real life is like at all. This post shares a Product Hunt Launch as it happened as close to real-time as possible, with all the numbers, set-up, and tears.
How we launched Timeful on Product Hunt
Brian Frank shares the story of how Timeful was featured on Product Hunt on their launch day. Just 5% of their traffic came from PH during launch day, however they were happy with the reach, sentiment & insightful conversations from the community.
In 2017, Drag got 600+ upvotes on Product Hunt. They became a Top Hunted product and were showcased to the entire PH community as a Top Hunt. The result? Over 3K+ installs that week from Product Hunt.
Here’s exactly how they did it.
Launch and Rank: Here Is How We Ranked 1st On Product Hunt
Flow-E followed the official Product Hunt guide listed at the top of this page. In this post, they walk you through their launch and share a useful infographic.
B2B
Socialsign: What impact can Product Hunt have your business?
What kind of impact can Product Hunt have on your business? Read about Social Signs experience and how it all happened.
Why We Launched Final on Product Hunt, Instead of a Traditional Press Blast
This is a groundswell vs. top-down discussion, and how one before the other can help you to understand your audience and adjust your messaging before having a half million eyes on it.
Here’s Ben Apels take on what the risk/benefits look like with both types of launches
Design
How to get and what is the impact of 1000+ upvotes on Product Hunt
1000+ upvotes, and #2 product of the day on October 19, 2017. That’s what happened on the day Froala Design Blocks got hunted on Product Hunt without being prepared for it. It was a stressful long day, but, in the end, the outcome was worth it, and it’s now a success story worth sharing.
The Crayon Launch & New Product Hunt Marketing Design Channel
This is the story of how Crayon got their first 15,000 visitors, and how they launched the Product Hunt Marketing Design channel so you can get inspired by over 30,000 marketing designs from the 10,000+ startups on Product Hunt.
Physical Products
Josh Hubball shares a few stats and observations from the first 14 days after launching, and some humble advice to anyone launching something new.
Books
What is Product Hunt? And How to Launch a #1 New Product On it
Josh Fechter takes you step-by-step of how to create an audience, have a successful launch, and take care of your subscribers afterward
Bot
600 Upvotes later: the Story of our Product Hunt Launch.
Birdly for Slack shared the results of their launch on Product Hunt. The post covers what they learned, why they’re thankful to the community, and why the PH team is amazing.
Social Media
How we got featured on Product Hunt with just 2 days prep
Embed Social tells the story behind the launch and shares their “secret hunting checklist
Websites
Product Hunt 101: How To Launch Your Product From Early Idea To Revenue
The step by step process of how Martijn Verbove launched History Search on Product Hunt and got 1000 sign ups in 2 days
An Overnight Success — How Product Hunt + Hacker News fueled 300k views in 30 days
When the clock struck midnight, we had squeezed into the number 3 slot finishing with 100 upvotes and 27 comments. Product Hunt was definitely the tipping point for Famous Outfits. Only three days old and top 3 on Product Hunt. It was an unbelievable day!
Lessons from Launching 4 Products in 4 Weeks During Quarantine
Joel Runyon set himself a challenge to known out 4 launches in 4 weeks. He earned 3 top-5 product of the day badges while getting hundreds of new customers for each product and generating thousands of site visitors.
Here’s how it broke down week by week.
Newsletters
Launching a newsletter on Product Hunt
Anne-Laure Le Cunff noticed a high affinity between Product Hunt and the Maker Mind audience and decided the promote her newsletter.
The results: almost 2,000 new subscribers, her first paid sponsors, and several consulting opportunities. This article is about her preparation, launch strategy, and experience during the whole process, as well as what she learned.